Household consumption
For understanding household consumption patterns, it should understand human behavior. The consumption patterns in Europe are very different from those we knew 50 years ago. Important factors that are origin of our consumption include higher incomes, globalization of the economy, revolutions in technology, decreasing household sizes, the aging of the population and customs.
o
o Introduction
I. The economic determinants of consumption
A. Approach to Microeconomic consumption
1. The neoclassical theory of the consumer
2. The Law of Demand
3. The time constraint of G. Becker
B. Approach to Macroeconomic Consumption
1. The Keynesian Theory
2. Beyond from the Keynesian Theory
a. The patrimony effect
b. The hypothesis of real balances of AC Pigou
c. The relative income hypothesis JS Duesenberry
d. The permanent income M.Friedman
e. The hypothesis of Modigliani's life cycle
II. The psychological and sociological determinants of consumption
A. From Maslow Need to buying behavior
1. The portraits consumer
2. The trends in consumer
B. The society lifestyle
C. Consumption and social group
1. The differentiation between social groups
2. The imitation effect or Veblen effect
D. Consumption and corporate action
o Conclusion
References
Aucun commentaire n'a été publié pour le moment.
Seuls les utilisateurs enregistrés peuvent poster des commentaires.
